"Let's do it," has been the statement that has started many a mangled YouTube skateboard viral video and a once-effective Nike ad campaign, but it was also a shrugged shoulder dare that started something that we get more and more proud about every day.
When we opened iTap on a sleepy corner in Chesterfield in 2009 we were simply hoping to make a dent in the beer scene, little did we know that a "what the hell" between friends would help change the beer culture in St. Louis, Missouri and the Midwest.
While we openly admit we didn't invent the beer bar we are hell-bent on perfecting it and work hard every day to bring the best beer-drinking experience to you whether it be with a snifter full of an imperial stout or a lager filled pint in your hand.
In 10 years one store has become five stores with always an eye out for more, but despite the growth, we pride ourselves on being a small family-owned business. Every location has it's own identity, but as always with a keen focus on doing beer better than anyone else.
We've come a long way from a couple of buddies sitting bar side and watching a bartender change a keg...which brought on the "what if we did it?" statement. As far as we have come we have a longer journey to perfection, thanks for joining us on this trip!
Brad and Sean